Danish fashion label GANNI delivers easy-to-wear, effortless pieces. Its collections range from date-night dresses to Sunday knits, and its CEO and Creative Director Nicolaj Reffstrup makes sure that its customers are not only stylish but also comfortable. From the logo to the collections, there is something for every occasion and body type. From the playful logo, to the slouchy-chic designs, GANNI offers the perfect piece for your next date-night.
Scandinavian design esthetic
The Scandinavian design aesthetic of ganni women’s clothing translates to casual sophistication. The brand was launched in Copenhagen in 2000, but it has grown beyond its modest cashmere roots since then. In fact, the brand’s popularity has grown so quickly that its own hashtag, #GanniGirls, is now a household name. The brand’s ethos is attainable luxury, balanced with on-trend styling, and emphasizes a relaxed, casual aesthetic.
The Scandinavian design aesthetic of Ganni women’s clothes is so popular that it has become a cult label. Unlike some Scandinavian labels, Ganni pieces are reasonably priced. A basic top and bottom can cost as little as $200, compared to $500 to 600 for comparable contemporary brands. Ganni was created in 2000 by Nicolaj Reffstrup, who later teamed up with his wife Ditte to run the business and oversee the creative direction. Ganni’s growth was spurred by the success of its new collection, which was accompanied by a thriving Instagram community.
The Danish fashion brand Ganni is synonymous with a certain type of individuality, and this is evident in its latest collection. Its founder, Ditte Reffstrup, is an incredibly warm personality, up for dancing at the drop of a hat. The company’s vision of the Copenhagen girl is evolving, as its fall 2022 collection has a new emphasis on solid colors. Instead of floral jacquards and prints, Ganni opted for bright checks and solid colors.
The Copenhagen-based brand combines a playful, quirky attitude with an affordable price point, creating versatile, wearable pieces that can easily be paired with high-end fashion pieces. The brand’s designs are made to last and are suitable for day or night, with everything from cozy knits in rainbow stripes to easy dresses in bold floral prints. Ganni has become a popular brand among celebrities and fashionistas alike, and its clothing can be seen on Veronika Heilbrunner and Pernille Teisbaek.
Ganni is a Danish clothing brand, founded by husband-and-wife team Ditte and Nicolaj Reffstrup in 2009. The brand’s contemporary style has become popular with a devoted community of “GanniGirls.” The thriving community consists of diverse women who are proud to wear Ganni clothing. The company’s style has become synonymous with easy-to-wear pieces, effortless elegance, and effortless style.
Authentic GANNI clothing is easy to spot because it features distinctive details, including crystal embellished buttons and structured jacquard fabric. This material is 82% polyester and 18% polyamide. In addition, GANNI clothing is also available in rental options, such as Ganni Repeat. If you have an upcoming event and want to wear a piece of Ganni clothing, you can reserve your spot on the Ganni Repeat online platform.